Operators who care how their coffee tastes, but cannot justify a barista behind a machine, are exactly who the Prima is designed for. It grinds beans for each order and builds the drink to a stored recipe, producing the classic espresso menu with proper frothing at a single touch, all from a commercial cabinet measuring only 60cm across. This is a machine specified for trading conditions, not a domestic unit dressed up for the counter.
Extraction and menu
Fresh grinding immediately before brewing is what allows the machine to draw the oils and aromatics out of the bean, and it is the main reason coffee from a bean to cup system tastes so different from a pre-ground alternative. From that base the Prima pours espresso, cappuccino, latte, americano, mocha and hot chocolate, with selection handled through a clear touch interface that guides customers rather than confusing them. It sits comfortably in the commercial bracket, handling steady all-day demand.
Why it works commercially
- Fresh bean grinding before every extraction for maximum flavour
- Compact commercial footprint at 60cm wide
- One or two bean hoppers to cover decaf or a second roast
- Two ingredient canisters, or a fresh milk build supplied with a fridge
- Touch selection across espresso, cappuccino, latte and hot chocolate
- Hygienic design with cleaning routines that are quick to complete
Cafes, restaurants, offices, hotels and self-service environments will find the Prima capable of carrying the coffee offer on its own. Where staff rotate frequently, automated recipes remove variation in quality between shifts, and the cleaning routine is short enough that it actually gets done. Plan servicing around your busiest periods and match the ingredient configuration to how the site prefers to work.
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